No One is One Funnel Away
Marketing is the act of telling stories about your products.
Selling is a part of your marketing strategy, but it can not be the only part. If you do your marketing correctly, selling becomes easy.
To be a successful marketer, you have to get personal and perform two essential functions:
- Solve your ideal client’s main problem
- Get your customers to say “yes.”
Humans are conditioned to say “no” because “yes” means commitment, and people do not like to commit unless they have to. Your job is to walk them through your process and assure them that their commitment means one thing: “Once you commit, your problem becomes ours, and we have the solution.”
1- Solve your customer biggest problem
Instead of getting creative in inventing new funnels or new marketing techniques, focus on creating the simplest solution to the most challenging problem your customers are facing. Simplify your offer. You should be able to tell me what you are selling in less than 2 minutes. Make it easy for your customers to say “Yes.” I help people and businesses grow. Everything I write and sell has one purpose: helping others grow.
2- Master your message
Getting your customers to say “yes” is about your ability to create solutions and not funnels. I know many companies are trying to convince you that you need more funnels to generate more sales. I’m saying that you need to focus on mastering your message, refining your offers, and connecting with your ideal clients.
If you can not drive traffic to your offer, no funnel can help you with that. You need to understand how to drive your ideal clients to your offer, or nothing else matter. Start building an audience, and gain their trust by offering a lot of value. Your audience has to know, like, trust you, but they also have to be able to and ready to buy.
Once you simplify your irresistible offer, master your message, and learn how to drive traffic, you can use funnels to scale your business.
Funnels are tools and not solutions.
Focus on creating the right offer before you trying to sell it.
Can you explain your products in simple words?
Do The Work
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