How To Get People’s Attention
Dr. Ned Hallowell is one of the world’s leading experts on grabbing and holding people’s attention. He often speaks about the importance of getting people’s attention and maintaining their attention in any business venture and marketing campaigns. If you are a marketer, you have to learn how to do both of these tasks very well.
How do you get someone’s attention?
According to Dr. Hallowell, the acronym SEARCH holds the secret to grabbing people’s attention.
- S — Scare
- E — Excite/Educate
- A — Attack/Annoy/Amaze
- R — Reassure/Reward
- C — Charm
- H — Help
Scare: Mainstream media have used this method to get people’s attention for a long time.
Excite / Educate: Humans like to look at moving and fast objects or anything that provides them with information that they care about.
Attack / Annoy / Amaze: Any unique information can grasp people’s attention, but so is annoying news. However, if someone attacks you, he or she can get your attention very fast.
Reassure / Reward: If you want people to pay attention, offer them $1000 or reassure them about something they are thinking about. People often look for confirmation and not information.
Charm: Charming people can get people’s attention very quickly.
Help: If you see someone who needs help, and you offer them support, you can get their attention very fast.
Now that you are able to get people’s attention, how can you hold their attention for a long time?
According to Dr. Hallowell, You have to SIN.
- S — Structure
- I — Interaction
- N — Novelty
If you SIN correctly, you can hold people’s attention for about 50 minutes.
Structure: You need a structure to hold people’s attention, but not too much structure. Structure gives humans the comfort that they are looking for to pay attention longer.
Interaction: Social media mastered this concept. They gave people enough structure and interactive platforms to hold people’s attention for a long time. Tik Tok is using the SIN concept correctly.
Novelty: It is your ability to provide people with an exciting and intriguing twist to keep their attention longer. Michael Jackson was terrific at holding his audience’s attention using novelty.
I hope I was able to grab and hold your attention today.
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